Illustrative exampleFashion / HomeInstagram
Fern Home room makeovers for renters
Example scenario — illustrative, not real campaign data or a brand endorsement.
HomeExample campaign
“Fern Home launched a compact sofa aimed at renters. In this example flow, instead of a polished showroom shoot, small-space creators film real before/after reveals in their actual apartments.”
Creators, one story
Illustrative — personas shown are examples, not real creators.
Writing creatorStudio flat refresh
instagramFitness creatorFern sofa in the corner
instagramArt creatorArtist loft makeover
instagramLifestyle creatorParisian walk-up refresh
instagramBaking creatorFamily room swap
instagramGaming creatorCorner nook for reading
instagramWho made it happen
BE
LI
GA
FI
AR
FO
How it flows
Week 1
Sofas delivered
Creators onboarded
Week 2
Before/after reveals
Reels live
Week 2
Cross-platform saves
Traffic off-platform
Week 2
First sell-out
Restock announced
What the flow delivers
VerifiedContent only
On-briefEvery post reviewed
InstagramDistribution
0%Creator fees
Fern Home team Illustrative example
Saves can matter more than likes — an example like this targets people planning a purchase for when their lease allows.