Illustrative exampleBeautyInstagram + TikTok
Curl Lab a curl cream try-on campaign
Example scenario — illustrative, not real campaign data or a brand endorsement.
BeautyExample campaign
“Curl Lab is launching their first product — a weightless curl cream for 3a–4c hair types. Traditional influencer outreach was slow and hard to scale. In this example flow, they use Pinfly to reach creators who actually wear this texture and post on-brief UGC.”
Creators, one story
Illustrative — personas shown are examples, not real creators.
Beauty creator3a curls, day 2 hold
instagramLifestyle creatorRoutine on shower + out
instagramGaming creatorCurl cream vs my old one
tiktokFitness creatorBefore / after reveal
tiktokArt creatorWash day with me
instagramBaking creatorDad tries curl cream
tiktokWho made it happen
BE
LI
GA
FI
AR
FO
How it flows
Day 0
Mission published
Brief goes live
Day 1
First creators accepted
Matched to target niche
Day 2
First posts live
Reels + TikToks roll in
Day 4
Momentum builds
Organic reach climbs
Day 6
Campaign wraps
Restock considered
What the flow delivers
VerifiedContent only
On-briefEvery post reviewed
IG · TikTokDistribution
0%Creator fees
Curl Lab team Illustrative example
In an example like this, verified UGC comes in on-brief — every post matches the guidelines, with no off-brand surprises to manage.